Advanced Research Methods

Course Description

The aim of this unit is to develop learners’ research skills and their ability to examinine and critique a range of research paradigms and techniques, in a tourism and hospitality research context. The unit will provide learners with the skills and knowledge required to identify and investigate problems and issues within tourism and hospitality and to apply appropriate research methods.

Course Objectives

The aim of this unit is to develop learners’ research skills and their ability to examinine and critique a range of research paradigms and techniques, in a tourism and hospitality research context. The unit will provide learners with the skills and knowledge required to identify and investigate problems and issues within tourism and hospitality and to apply appropriate research methods.

Key Topics

1. LO1: Be able to critically evaluate research philosophies and their application to tourism and hospitality research.
2. LO2: Understand the role and approaches to research in a tourism and hospitality context.
3. LO3: Be able to plan research projects.
4. LO4: Be able to critically analyse a range of data to produce research outputs.

Course Outline

Learning Outcomes

1. LO1 Be able to critically evaluate research philosophies and their application to tourism and hospitality research.
2. 1.1 Critically evaluate philosophical approaches to research in a management context.
3. 1.2 Critically review research in the field of tourism and hospitality management from a range of research paradigms.
4. LO2 Understand the role and approaches to research in a tourism and hospitality context.
5. 2.1 Evaluate the role of research in the management and growth of tourism and hospitality organisations.
6. 2.2 Critically review the development of academic research in the area of tourism and hospitality management.
7. 2.3 Critically assess methodological approaches to researching management problems in the tourism and hospitality industry.
8. LO3 Be able to plan research projects.
9. 3.1 Apply a chosen research paradigm to the design of a research project.
10. 3.2 Review appropriate methods for carrying out research into a tourism or hospitality management problem.
11. 3.3 Develop a project plan to carry out research.
12. LO4 Be able to critically analyse a range of data to produce research outputs.
13. 4.1 Analyse data collected for research using an appropriate methodology.
14. 4.2 Present qualitative or quantitative data for an academic audience.
15. 4.3 Draw conclusions from data collected against the research parameters.