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Level 7 Diploma in Tourism and Hospitality Management

Academic Reporting and Drawing Strategic Conclusions

THM706 · Advanced Research Methods — Week 11 of 16

CourseTHM706
Week11 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Academic Reporting and Drawing Strategic Conclusions

  1. Structuring academic papers and technical reports
  2. Graphical presentation of quantitative and qualitative data
  3. Synthesizing findings against research parameters
  4. Formulating strategic and theoretical recommendations
  5. How to present qualitative findings
  6. Quantitative research data | 6 tips for writing up your thesis findings chapter
  7. Structuring an argument in writing

What you will be able to do

  • 4.2 Present qualitative or quantitative data for an academic audience.
  • 4.3 Draw conclusions from data collected against the research parameters.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: present qualitative or quantitative data for an academic audience.

Study materials

Videos

  • How to present qualitative findings · YouTube · Qualitative Researcher Dr Kriukow · 22 min · for registered students
  • Quantitative research data | 6 tips for writing up your thesis findings chapter · YouTube · Degree Doctor · 13 min · for registered students
  • Structuring an argument in writing · YouTube · Mark Saunders on Research Methods · 10 min · for registered students

Further resources

  • Ten simple rules for structuring papers · Reading · Reading, article · for registered students
  • Principles of Data Science, 10.1: Writing an Informative Report · PDF · OpenStax, textbook chapter; pp. 462–468 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
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Course plan
  • Week 1: Research Philosophy in Management
  • Week 2: Evolution and Strategic Role of Tourism and Hospitality Res…
  • Week 3: Problem Identification and Methodological Framing
  • Week 4: Qualitative Methodologies and Inquiry
  • Week 5: Quantitative Methodologies and Survey Design
  • Week 6: Mixed Methods and Applied Research Design
  • Week 7: Research Project Planning and Ethics
  • Midterm: Midterm evaluation
  • Week 9: Quantitative Data Analysis
  • Week 10: Qualitative Data Analysis
  • Week 11: Academic Reporting and Drawing Strategic Conclusions
  • Week 12: Applying Advanced Research Methods in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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