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Level 7 Diploma in Tourism and Hospitality Management

Evolution and Strategic Role of Tourism and Hospitality Research

THM706 · Advanced Research Methods — Week 2 of 16

CourseTHM706
Week2 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Evolution and Strategic Role of Tourism and Hospitality Research

  1. Historical milestones in hospitality and tourism academic scholarship
  2. Research-informed strategic decision-making
  3. Contribution of empirical research to organizational growth
  4. Benefits of Business Research
  5. Leading Strategy Paper Series: Eisenhardt (1999) Strategy as Strategic Decision Making

What you will be able to do

  • 2.1 Evaluate the role of research in the management and growth of tourism and hospitality organisations.
  • 2.2 Critically review the development of academic research in the area of tourism and hospitality management.

Activity

Start with this week’s 2 videos, then: Seminar, guided reading and a short written task: evaluate the role of research in the management and growth of tourism and hospitality organisations.

Study materials

Videos

  • Benefits of Business Research · YouTube · Galton College · 10 min · for registered students
  • Leading Strategy Paper Series: Eisenhardt (1999) Strategy as Strategic Decision Making · YouTube · Glenn Parry · 16 min · for registered students

Further resources

  • OECD Tourism Trends and Policies 2024, ch. 3: Building the evidence base for sustainable tourism policies · PDF · Oecd, report; pp. 71–96 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
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Course plan
  • Week 1: Research Philosophy in Management
  • Week 2: Evolution and Strategic Role of Tourism and Hospitality Res…
  • Week 3: Problem Identification and Methodological Framing
  • Week 4: Qualitative Methodologies and Inquiry
  • Week 5: Quantitative Methodologies and Survey Design
  • Week 6: Mixed Methods and Applied Research Design
  • Week 7: Research Project Planning and Ethics
  • Midterm: Midterm evaluation
  • Week 9: Quantitative Data Analysis
  • Week 10: Qualitative Data Analysis
  • Week 11: Academic Reporting and Drawing Strategic Conclusions
  • Week 12: Applying Advanced Research Methods in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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