Business and technology qualifications, Levels 3-6, in Brussels. Explore qualifications
Portal login
Level 7 Diploma in Tourism and Hospitality Management

Quantitative Methodologies and Survey Design

THM706 · Advanced Research Methods — Week 5 of 16

CourseTHM706
Week5 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Quantitative Methodologies and Survey Design

  1. Questionnaire construction and scale development
  2. Probability and non-probability sampling techniques
  3. Experimental and cross-sectional designs
  4. Measurement reliability and construct validity
  5. Quantitative Research Designs and the Research Onion
  6. Ratings & scales. Part 3 of 3 on Questionnaire Design
  7. Reliability, validity, generalizability and credibility. Pt .1 of 3: Research Quality

What you will be able to do

  • 2.3 Critically assess methodological approaches to researching management problems in the tourism and hospitality industry.
  • 3.2 Review appropriate methods for carrying out research into a tourism or hospitality management problem.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: critically assess methodological approaches to researching management problems in the tourism and hospitality industry.

Study materials

Videos

  • Quantitative Research Designs and the Research Onion · YouTube · Mark Saunders on Research Methods · 16 min · for registered students
  • Ratings & scales. Part 3 of 3 on Questionnaire Design · YouTube · Graham R Gibbs · 18 min · for registered students
  • Reliability, validity, generalizability and credibility. Pt .1 of 3: Research Quality · YouTube · Graham R Gibbs · 39 min · for registered students
  • How To Design A Questionnaire Or Survey | Research Methods Tutorial · YouTube · Dr Hayley Stainton | Tourism Teacher · 15 min · for registered students

Further resources

  • Research Methods Knowledge Base (Trochim, hosted by Conjointly) · Reading · Other, textbook · for registered students
  • Learning Statistics with R (Navarro, v0.7.1), ch. 2: A brief introduction to research design · PDF · Other, textbook chapter; pp. 35–66 · for registered students
  • Research Methods in Psychology, ch. 9: Survey Research · PDF · Saylor Academy, textbook chapter; pp. 215–237 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 4Week 6
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Research Philosophy in Management
  • Week 2: Evolution and Strategic Role of Tourism and Hospitality Res…
  • Week 3: Problem Identification and Methodological Framing
  • Week 4: Qualitative Methodologies and Inquiry
  • Week 5: Quantitative Methodologies and Survey Design
  • Week 6: Mixed Methods and Applied Research Design
  • Week 7: Research Project Planning and Ethics
  • Midterm: Midterm evaluation
  • Week 9: Quantitative Data Analysis
  • Week 10: Qualitative Data Analysis
  • Week 11: Academic Reporting and Drawing Strategic Conclusions
  • Week 12: Applying Advanced Research Methods in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
Back to the course
Scroll