This week’s topics
Final assessment and submission
- Final coursework submission
- Assessment against all criteria
What you will be able to do
- 1.1 Evaluate the impact of technological change on the historical development of the tourism and hospitality industry.
- 1.2 Critically analyse the impact of contemporary technological developments on the future growth of the tourism and hospitality industry.
- 2.1 Review the emergence of the digital tourism concept.
- 2.2 Evaluate how Online Travel Agencies (OTAs) and meta-search engines impact the development of the tourism and hospitality industry.
- 2.3 Analyse how consumers and businesses make use of the internet in the tourism marketplace.
- 3.1 Evaluate the importance of social media for international tourism marketing.
- 3.2 Review the impact of social media on destination marketing.
- 3.3 Critically analyse the impact of social media and social review sites on tourism and hospitality organisations.
- 4.1 Analyse the importance of security in the implementation of technology for the tourism and hospitality industry.
- 4.2 Critically assess the importance of data protection to the implementation of technology in the tourism and hospitality industry.
Activity
Final assessment week: submission of the unit assignment.
Study materials
The teaching notes, exercises and videos of this week are in the student portal. Your portal is set up as soon as you receive final acceptance, so you can open them before the semester starts.
