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Level 7 Diploma in Tourism and Hospitality Management

The Emergence of the Digital Tourism Concept

THM704 · Digital Tourism and Hospitality — Week 2 of 16

CourseTHM704
Week2 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

The Emergence of the Digital Tourism Concept

  1. Theoretical frameworks of e-tourism and smart tourism
  2. Digital transformation drivers across hospitality sectors
  3. Value co-creation in digital travel ecosystems
  4. Creating value in ecosystems | London Business School
  5. Lecture 35: Reflexivity, Insight, and Value Co-Creation

What you will be able to do

  • 2.1 Review the emergence of the digital tourism concept.

Activity

Start with this week’s 2 videos, then: Seminar, guided reading and a short written task: review the emergence of the digital tourism concept.

Study materials

Videos

  • Creating value in ecosystems | London Business School · YouTube · London Business School · 39 min · for registered students
  • SDWC2018_Oviedo_Destinations on their way towards Digital Transformation _26 June_EN · YouTube · UN Tourism · 59 min · for registered students
  • Smart Hospitality: The Human-AI Partnership · YouTube · eCornell · 59 min · for registered students

Further resources

  • Transition Pathway for Tourism (European Commission, 2022) · Reading · Eu, report · for registered students
  • European Capital of Smart Tourism (EU initiative and best-practice compendia) · Reading · Eu, case study · for registered students
  • Tourism: The International Business (Mill, 2010), ch. 11: Travel distribution systems · PDF · Other, textbook chapter; pp. 265–286 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
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Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Historical Evolution of Technology in Tourism and Hospitali…
  • Week 2: The Emergence of the Digital Tourism Concept
  • Week 3: Internet Marketplace Dynamics and Digital Consumer Behaviour
  • Week 4: Online Travel Agencies (OTAs) and Meta-Search Aggregation
  • Week 5: Social Media in International Tourism Marketing
  • Week 6: Destination Marketing and User-Generated Content
  • Week 7: Online Reputation Management and Social Review Platforms
  • Midterm: Midterm evaluation
  • Week 9: Contemporary Technologies and Future Sector Growth
  • Week 10: Information Security in Technology Implementation
  • Week 11: Data Protection, Privacy, and Ethical Governance
  • Week 12: Applying Digital Tourism and Hospitality in practice: case …
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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