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Level 7 Diploma in Tourism and Hospitality Management

Contemporary Technologies and Future Sector Growth

THM704 · Digital Tourism and Hospitality — Week 9 of 16

CourseTHM704
Week9 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Contemporary Technologies and Future Sector Growth

  1. Artificial intelligence and algorithmic personalisation
  2. Internet of Things (IoT) and contactless smart hotel environments
  3. Immersive technologies including augmented and virtual reality
  4. Oct 2017 - The Internet of Things (IoT): What does it mean for businesses today?
  5. Week 2: Lecture 9: Augmented Reality, Virtual Reality, Mixed Reality and Computer Vision
  6. The Internet of Things - Martyn Thomas CBE

What you will be able to do

  • 1.2 Critically analyse the impact of contemporary technological developments on the future growth of the tourism and hospitality industry.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: critically analyse the impact of contemporary technological developments on the future growth of the tourism and hospitality industry.

Study materials

Videos

  • Oct 2017 - The Internet of Things (IoT): What does it mean for businesses today? · YouTube · The Open University Business School · 22 min · for registered students
  • The Internet of Things - Martyn Thomas CBE · YouTube · Gresham College · 54 min · for registered students
  • Smart Hospitality: The Human-AI Partnership · YouTube · eCornell · 59 min · for registered students
  • The Industry's Vision of Tomorrow's Hospitality · YouTube · eCornell · 58 min · for registered students

Further resources

  • European Capital of Smart Tourism (EU initiative and best-practice compendia) · Reading · Eu, case study · for registered students
  • Transition Pathway for Tourism (European Commission, 2022) · Reading · Eu, report · for registered students
  • Foundations of Information Systems, 10.1–10.2: Emerging technologies · PDF · OpenStax, textbook chapter; pp. 373–384 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
MidtermWeek 10
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Historical Evolution of Technology in Tourism and Hospitali…
  • Week 2: The Emergence of the Digital Tourism Concept
  • Week 3: Internet Marketplace Dynamics and Digital Consumer Behaviour
  • Week 4: Online Travel Agencies (OTAs) and Meta-Search Aggregation
  • Week 5: Social Media in International Tourism Marketing
  • Week 6: Destination Marketing and User-Generated Content
  • Week 7: Online Reputation Management and Social Review Platforms
  • Midterm: Midterm evaluation
  • Week 9: Contemporary Technologies and Future Sector Growth
  • Week 10: Information Security in Technology Implementation
  • Week 11: Data Protection, Privacy, and Ethical Governance
  • Week 12: Applying Digital Tourism and Hospitality in practice: case …
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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