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Level 7 Diploma in Tourism and Hospitality Management

Review and coursework completion

THM704 · Digital Tourism and Hospitality — Week 15 of 16

CourseTHM704
Week15 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Review and coursework completion

  1. Reviewing the learning outcomes
  2. Completing and checking coursework against the criteria
  3. Self-assessment

What you will be able to do

  • 1.1 Evaluate the impact of technological change on the historical development of the tourism and hospitality industry.
  • 1.2 Critically analyse the impact of contemporary technological developments on the future growth of the tourism and hospitality industry.
  • 2.1 Review the emergence of the digital tourism concept.
  • 2.2 Evaluate how Online Travel Agencies (OTAs) and meta-search engines impact the development of the tourism and hospitality industry.
  • 2.3 Analyse how consumers and businesses make use of the internet in the tourism marketplace.
  • 3.1 Evaluate the importance of social media for international tourism marketing.
  • 3.2 Review the impact of social media on destination marketing.
  • 3.3 Critically analyse the impact of social media and social review sites on tourism and hospitality organisations.
  • 4.1 Analyse the importance of security in the implementation of technology for the tourism and hospitality industry.
  • 4.2 Critically assess the importance of data protection to the implementation of technology in the tourism and hospitality industry.

Activity

Guided review of every criterion; coursework completion clinic and peer review.

Study materials

The teaching notes, exercises and videos of this week are in the student portal. Your portal is set up as soon as you receive final acceptance, so you can open them before the semester starts.
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Historical Evolution of Technology in Tourism and Hospitali…
  • Week 2: The Emergence of the Digital Tourism Concept
  • Week 3: Internet Marketplace Dynamics and Digital Consumer Behaviour
  • Week 4: Online Travel Agencies (OTAs) and Meta-Search Aggregation
  • Week 5: Social Media in International Tourism Marketing
  • Week 6: Destination Marketing and User-Generated Content
  • Week 7: Online Reputation Management and Social Review Platforms
  • Midterm: Midterm evaluation
  • Week 9: Contemporary Technologies and Future Sector Growth
  • Week 10: Information Security in Technology Implementation
  • Week 11: Data Protection, Privacy, and Ethical Governance
  • Week 12: Applying Digital Tourism and Hospitality in practice: case …
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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