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Level 7 Diploma in Tourism and Hospitality Management

Online Travel Agencies (OTAs) and Meta-Search Aggregation

THM704 · Digital Tourism and Hospitality — Week 4 of 16

CourseTHM704
Week4 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Online Travel Agencies (OTAs) and Meta-Search Aggregation

  1. OTA market dominance and commission structures
  2. Meta-search algorithms and price comparison dynamics
  3. Direct booking wars and channel management strategies
  4. 21 Managing Distribution Channels: Strategy, Design, and Market Reach

What you will be able to do

  • 2.2 Evaluate how Online Travel Agencies (OTAs) and meta-search engines impact the development of the tourism and hospitality industry.

Activity

Start with this week’s video, then: Seminar, guided reading and a short written task: evaluate how Online Travel Agencies (OTAs) and meta-search engines impact the development of the tourism and hospitality industry.

Study materials

Videos

  • 21 Managing Distribution Channels: Strategy, Design, and Market Reach · YouTube · Marketing Insights · 8 min · for registered students

Further resources

  • CMA case: Online hotel booking (consumer law investigation) · Reading · GOV.UK, case study · for registered students
  • Platform-to-business trading practices (P2B Regulation (EU) 2019/1150) — Commission explainer · Reading · Eu, guidance · for registered students
  • Tourism: The International Business (Mill, 2010), ch. 11: Travel distribution systems · PDF · Other, textbook chapter; pp. 265–286 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 3Week 5
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Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

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Course plan
  • Week 1: Historical Evolution of Technology in Tourism and Hospitali…
  • Week 2: The Emergence of the Digital Tourism Concept
  • Week 3: Internet Marketplace Dynamics and Digital Consumer Behaviour
  • Week 4: Online Travel Agencies (OTAs) and Meta-Search Aggregation
  • Week 5: Social Media in International Tourism Marketing
  • Week 6: Destination Marketing and User-Generated Content
  • Week 7: Online Reputation Management and Social Review Platforms
  • Midterm: Midterm evaluation
  • Week 9: Contemporary Technologies and Future Sector Growth
  • Week 10: Information Security in Technology Implementation
  • Week 11: Data Protection, Privacy, and Ethical Governance
  • Week 12: Applying Digital Tourism and Hospitality in practice: case …
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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