Social Media in International Tourism Marketing

This week’s topics

Social Media in International Tourism Marketing

1. Cross-cultural communication on global social platforms
2. International influencer marketing and sponsored partnerships
3. Social commerce integration and multi-market brand alignment
4. The Digital Marketing Mix of Iceland Tourism - The 4Ps in Action
5. Lost In Translation: Cross Cultural Communication Strategies
6. Influencer Marketing is over (and what it means for you)

What you will be able to do

• 3.1 Evaluate the importance of social media for international tourism marketing.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: evaluate the importance of social media for international tourism marketing.

Study materials

Videos

• The Digital Marketing Mix of Iceland Tourism - The 4Ps in Action · YouTube · Professor Wolters · 6 min · for registered students
• Lost In Translation: Cross Cultural Communication Strategies · YouTube · UCTVSeminars · 76 min · for registered students
• Influencer Marketing is over (and what it means for you) · YouTube · HubSpot Marketing · 8 min · for registered students

Further resources

• Social media as a destination marketing tool: its use by national tourism organisations · PDF · Reading, article · for registered students
• Setting the future of digital and social media marketing research · PDF · Reading, article · for registered students
• Service quality of cross-border e-commerce: online reviews and cultural differences · Reading · Reading, article · for registered students