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Level 7 Diploma in Tourism and Hospitality Management

Destination Marketing and User-Generated Content

THM704 · Digital Tourism and Hospitality — Week 6 of 16

CourseTHM704
Week6 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Destination Marketing and User-Generated Content

  1. Destination management organisation (DMO) digital campaigns
  2. Viral marketing and hyper-local positioning
  3. Impact of peer-to-peer visual storytelling on destination choice
  4. The Insightful Leader Live: The Keys to Persuasive Visual Storytelling

What you will be able to do

  • 3.2 Review the impact of social media on destination marketing.

Activity

Start with this week’s video, then: Seminar, guided reading and a short written task: review the impact of social media on destination marketing.

Study materials

Videos

  • The Insightful Leader Live: The Keys to Persuasive Visual Storytelling · YouTube · Kellogg School of Management · 56 min · for registered students

Further resources

  • Social media as a destination marketing tool: its use by national tourism organisations · PDF · Reading, article · for registered students
  • Setting the future of digital and social media marketing research · PDF · Reading, article · for registered students
  • UNWTO Guidelines for Institutional Strengthening of Destination Management Organizations (DMOs) (2019) · PDF · Un, guidance · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 5Week 7
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Historical Evolution of Technology in Tourism and Hospitali…
  • Week 2: The Emergence of the Digital Tourism Concept
  • Week 3: Internet Marketplace Dynamics and Digital Consumer Behaviour
  • Week 4: Online Travel Agencies (OTAs) and Meta-Search Aggregation
  • Week 5: Social Media in International Tourism Marketing
  • Week 6: Destination Marketing and User-Generated Content
  • Week 7: Online Reputation Management and Social Review Platforms
  • Midterm: Midterm evaluation
  • Week 9: Contemporary Technologies and Future Sector Growth
  • Week 10: Information Security in Technology Implementation
  • Week 11: Data Protection, Privacy, and Ethical Governance
  • Week 12: Applying Digital Tourism and Hospitality in practice: case …
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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