Applying Digital Tourism and Hospitality in practice: case studies

This week’s topics

Applying Digital Tourism and Hospitality in practice: case studies

1. Case analysis
2. Linking theory to practice
3. Evaluating evidence

What you will be able to do

• 1.1 Evaluate the impact of technological change on the historical development of the tourism and hospitality industry.
• 1.2 Critically analyse the impact of contemporary technological developments on the future growth of the tourism and hospitality industry.
• 2.2 Evaluate how Online Travel Agencies (OTAs) and meta-search engines impact the development of the tourism and hospitality industry.
• 2.3 Analyse how consumers and businesses make use of the internet in the tourism marketplace.
• 3.1 Evaluate the importance of social media for international tourism marketing.
• 3.3 Critically analyse the impact of social media and social review sites on tourism and hospitality organisations.
• 4.1 Analyse the importance of security in the implementation of technology for the tourism and hospitality industry.
• 4.2 Critically assess the importance of data protection to the implementation of technology in the tourism and hospitality industry.

Activity

Case-study workshop: apply the unit’s concepts to a real or realistic case and evaluate the outcome.

Study materials

Videos

• Marketing Strategy for 2025 | INSPIRE Luxury Hospitality Conference · YouTube · International Luxury Hotel Association · 53 min · for registered students
• Role of Web Marketing & Reputation Management For Hospitality Industry · YouTube · Hotelogix · 29 min · for registered students
• Day-82: Hospitality Industry – Marriott’s Customer Relationship Management CRM | Case Study | FBS · YouTube · MV Business · 11 min · for registered students

Further resources

• European Capital of Smart Tourism (EU initiative and best-practice compendia) · Reading · Eu, case study · for registered students
• Five Misunderstandings About Case-Study Research · Reading · Arxiv, article · for registered students
• Transition Pathway for Tourism (European Commission, 2022) · Reading · Eu, report · for registered students