Applying Technology in the Tourism and Hospitality Industry in practice: case studies

This week’s topics

Applying Technology in the Tourism and Hospitality Industry in practice: case studies

1. Case analysis
2. Linking theory to practice
3. Evaluating evidence

What you will be able to do

• 1.1 Evaluate the impacts of technological change on the historical development of the tourism and hospitality industry.
• 1.2 Evaluate the impacts of contemporary technological developments on the future growth of the tourism and hospitality industry.
• 2.1 Critically evaluate the effectiveness of management information systems in tourism and hospitality organisations.
• 2.3 Analyse how Online Travel Agencies (OTAs) and meta-search engines are affecting the development of the tourism and hospitality industry.
• 3.1 Justify the use of the internet for international tourism marketing.
• 3.2 Evaluate the impact of social media on destination marketing.
• 3.3 Analyse the relationship between Online Travel Agencies (OTAs) and other tourism and hospitality organisations.

Activity

Case-study workshop: apply the unit’s concepts to a real or realistic case and evaluate the outcome.

Study materials

Videos

• Travel and Tourism Industry Trends 2025 | The Future of Tourism Marketing | Tourism Case studies · YouTube · Mark-O-Insights™ · 7 min · for registered students

Further resources

• European Capital of Smart Tourism (EU initiative and best-practice compendia) · Reading · Eu, case study · for registered students
• Five Misunderstandings About Case-Study Research · Reading · Arxiv, article · for registered students
• Writing Guide with Handbook, ch. 8.5: Writing an analytical report · PDF · OpenStax, textbook chapter; pp. 254–267 · for registered students