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Level 6 Diploma in Tourism and Hospitality Management

Supplier-Intermediary Relationships

THM604 · Technology in the Tourism and Hospitality Industry — Week 6 of 16

CourseTHM604
Week6 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Supplier-Intermediary Relationships

  1. Rate parity clauses and antitrust regulations
  2. Direct booking campaigns versus third-party commissions
  3. Brand-OTA power dynamics
  4. Multi-channel distribution strategies

What you will be able to do

  • 2.3 Analyse how Online Travel Agencies (OTAs) and meta-search engines are affecting the development of the tourism and hospitality industry.
  • 3.3 Analyse the relationship between Online Travel Agencies (OTAs) and other tourism and hospitality organisations.

Activity

Seminar, guided reading and a short written task: analyse how Online Travel Agencies (OTAs) and meta-search engines are affecting the development of the tourism and hospitality industry.

Study materials

Videos

  • Deja Vu All Over Again: Lodging Lessons for Restaurant Distribution · YouTube · eCornell · 70 min · for registered students

Further resources

  • CMA case: Online hotel booking (consumer law investigation) · Reading · GOV.UK, case study · for registered students
  • Tourism: The International Business (Mill, 2010), ch. 11: Travel distribution systems · PDF · Other, textbook chapter; pp. 265–286 · for registered students
  • Principles of Marketing, ch. 17: Distribution: Delivering Customer Value · PDF · OpenStax, textbook chapter; pp. 583–618 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
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Course plan
  • Week 1: Historical Evolution of Tourism Technology
  • Week 2: Contemporary Technologies and Future Growth
  • Week 3: Management Information Systems in Hospitality
  • Week 4: Global Distribution Systems (GDS)
  • Week 5: Online Travel Intermediaries
  • Week 6: Supplier-Intermediary Relationships
  • Week 7: Internet-Enabled International Tourism Marketing
  • Midterm: Midterm evaluation
  • Week 9: Social Media and Destination Marketing
  • Week 10: Security in Tourism and Hospitality Technology
  • Week 11: Data Protection, Privacy, and Ethical Governance
  • Week 12: Applying Technology in the Tourism and Hospitality Industry…
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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