This week’s topics
Internet-Enabled International Tourism Marketing
- Global digital consumer targeting
- Localized multi-currency web presence
- Search Engine Optimization (SEO) for travel operators
- Digital inbound customer acquisition
- The Digital Marketing Mix of Iceland Tourism - The 4Ps in Action
- Understand search engine optimization (SEO) | Google Digital Marketing & E-commerce Certificate
- What is Inbound Marketing (Definition)
What you will be able to do
- 3.1 Justify the use of the internet for international tourism marketing.
Activity
Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: justify the use of the internet for international tourism marketing.
Study materials
Videos
- The Digital Marketing Mix of Iceland Tourism - The 4Ps in Action · YouTube · Professor Wolters · 6 min · for registered students
- Understand search engine optimization (SEO) | Google Digital Marketing & E-commerce Certificate · YouTube · Grow with Google · 38 min · for registered students
- What is Inbound Marketing (Definition) · YouTube · HubSpot Marketing · 31 min · for registered students
Further resources
- All Are Welcome: An Introduction to the Hospitality Industry, ch. 12: Marketing and Social Media · Reading · Libretexts, textbook chapter · for registered students
- Setting the future of digital and social media marketing research · PDF · Reading, article · for registered students
- Workplace Software and Skills, ch. 8.4: Search engine optimisation · PDF · OpenStax, textbook chapter; pp. 546–551 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
