Technology in the Tourism and Hospitality Industry

Course Description

The aim of this unit is to provide learners with a critical appreciation of the role of technology within the tourism and hospitality industry. This will include an evaluation of the impacts of new and emerging technology on organisational operations, consumer behaviour and tourism and hospitality marketing.

Course Objectives

The aim of this unit is to provide learners with a critical appreciation of the role of technology within the tourism and hospitality industry. This will include an evaluation of the impacts of new and emerging technology on organisational operations, consumer behaviour and tourism and hospitality marketing.

Key Topics

1. LO1: Understand the impact of technology on the development and growth of the tourism and hospitality industry.
2. LO2: Understand the use of management information systems across a range of tourism and hospitality organisations.
3. LO3: Understand the digital environment for tourism and hospitality marketing.
4. LO4: Understand the legal implications of technological change in the tourism and hospitality industry.

Course Outline

Learning Outcomes

1. LO1 Understand the impact of technology on the development and growth of the tourism and hospitality industry.
2. 1.1 Evaluate the impacts of technological change on the historical development of the tourism and hospitality industry.
3. 1.2 Evaluate the impacts of contemporary technological developments on the future growth of the tourism and hospitality industry.
4. LO2 Understand the use of management information systems across a range of tourism and hospitality organisations.
5. 2.1 Critically evaluate the effectiveness of management information systems in tourism and hospitality organisations.
6. 2.2 Appraise the role and impacts of global distributions systems in the development of the contemporary tourism and hospitality industry.
7. 2.3 Analyse how Online Travel Agencies (OTAs) and meta-search engines are affecting the development of the tourism and hospitality industry.
8. LO3 Understand the digital environment for tourism and hospitality marketing.
9. 3.1 Justify the use of the internet for international tourism marketing.
10. 3.2 Evaluate the impact of social media on destination marketing.
11. 3.3 Analyse the relationship between Online Travel Agencies (OTAs) and other tourism and hospitality organisations.
12. LO4 Understand the legal implications of technological change in the tourism and hospitality industry.
13. 4.1 Explain the importance of security in the implementation of technology for the tourism and hospitality industry.
14. 4.2 Explain the importance of data protection to the implementation of technology in the tourism and hospitality industry.