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Level 6 Diploma in Tourism and Hospitality Management

Online Travel Intermediaries

THM604 · Technology in the Tourism and Hospitality Industry — Week 5 of 16

CourseTHM604
Week5 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Online Travel Intermediaries

  1. Business models of major Online Travel Agencies (OTAs)
  2. Metasearch aggregation mechanisms
  3. Consumer booking journey disruption
  4. Market concentration and platform economics

What you will be able to do

  • 2.3 Analyse how Online Travel Agencies (OTAs) and meta-search engines are affecting the development of the tourism and hospitality industry.

Activity

Seminar, guided reading and a short written task: analyse how Online Travel Agencies (OTAs) and meta-search engines are affecting the development of the tourism and hospitality industry.

Study materials

Further resources

  • CMA case: Online hotel booking (consumer law investigation) · Reading · GOV.UK, case study · for registered students
  • Platform-to-business trading practices (P2B Regulation (EU) 2019/1150) — Commission explainer · Reading · Eu, guidance · for registered students
  • Tourism: The International Business (Mill, 2010), ch. 11: Travel distribution systems · PDF · Other, textbook chapter; pp. 265–286 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 4Week 6
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Course plan
  • Week 1: Historical Evolution of Tourism Technology
  • Week 2: Contemporary Technologies and Future Growth
  • Week 3: Management Information Systems in Hospitality
  • Week 4: Global Distribution Systems (GDS)
  • Week 5: Online Travel Intermediaries
  • Week 6: Supplier-Intermediary Relationships
  • Week 7: Internet-Enabled International Tourism Marketing
  • Midterm: Midterm evaluation
  • Week 9: Social Media and Destination Marketing
  • Week 10: Security in Tourism and Hospitality Technology
  • Week 11: Data Protection, Privacy, and Ethical Governance
  • Week 12: Applying Technology in the Tourism and Hospitality Industry…
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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