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Level 6 Diploma in Tourism and Hospitality Management

Social Media and Destination Marketing

THM604 · Technology in the Tourism and Hospitality Industry — Week 9 of 16

CourseTHM604
Week9 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Social Media and Destination Marketing

  1. Destination Management Organisation (DMO) digital campaigns
  2. User-generated content and electronic word-of-mouth (e-WOM)
  3. Travel influencer marketing
  4. Social media crisis management
  5. Lecture 50 :Word-of-Mouth & Corporate Advertising

What you will be able to do

  • 3.2 Evaluate the impact of social media on destination marketing.

Activity

Start with this week’s video, then: Seminar, guided reading and a short written task: evaluate the impact of social media on destination marketing.

Study materials

Videos

  • Session 3: Media relations in Crisis Communications - 4th UNWTO Conference on Tourism and the Media · YouTube · UN Tourism · 66 min · for registered students

Further resources

  • Social media as a destination marketing tool: its use by national tourism organisations · PDF · Reading, article · for registered students
  • All Are Welcome: An Introduction to the Hospitality Industry, ch. 12: Marketing and Social Media · Reading · Libretexts, textbook chapter · for registered students
  • Setting the future of digital and social media marketing research · PDF · Reading, article · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
MidtermWeek 10
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Historical Evolution of Tourism Technology
  • Week 2: Contemporary Technologies and Future Growth
  • Week 3: Management Information Systems in Hospitality
  • Week 4: Global Distribution Systems (GDS)
  • Week 5: Online Travel Intermediaries
  • Week 6: Supplier-Intermediary Relationships
  • Week 7: Internet-Enabled International Tourism Marketing
  • Midterm: Midterm evaluation
  • Week 9: Social Media and Destination Marketing
  • Week 10: Security in Tourism and Hospitality Technology
  • Week 11: Data Protection, Privacy, and Ethical Governance
  • Week 12: Applying Technology in the Tourism and Hospitality Industry…
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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