This week’s topics
Review and coursework completion
- Reviewing the learning outcomes
- Completing and checking coursework against the criteria
- Self-assessment
What you will be able to do
- 1.1 Appraise the strategic marketing concept.
- 1.2 Assess how tourist destinations are marketed to domestic and international visitors.
- 1.3 Critically evaluate a range of strategic marketing models and techniques that are applied in tourism and hospitality organisations.
- 2.1 Analyse the components of the marketing mix.
- 2.2 Adapt models to develop marketing plans for specific tourism and hospitality organisations.
- 2.3 Justify the role of social media in tourism marketing plans.
- 3.1 Critically analyse theories of consumer decision making in the tourism and hospitality industry.
- 3.2 Review contemporary market trends in the tourism and hospitality industry.
- 3.3 Propose new products and services to meet the needs of tourism and hospitality consumers.
- 4.1 Research academic sources to identify appropriate theories and models of strategic marketing.
- 4.2 Research industry sources to identify contemporary market trends in the tourism and hospitality industry.
Activity
Guided review of every criterion; coursework completion clinic and peer review.
Study materials
The teaching notes, exercises and videos of this week are in the student portal. Your portal is set up as soon as you receive final acceptance, so you can open them before the semester starts.
