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Level 6 Diploma in Tourism and Hospitality Management

The Extended Services Marketing Mix in Hospitality

THM601 · Strategic Marketing — Week 6 of 16

CourseTHM601
Week6 of 16
SemesterI
TutorOnline in the course chat

This week’s topics

The Extended Services Marketing Mix in Hospitality

  1. 7Ps framework
  2. Dynamic pricing and revenue management strategies
  3. Distribution channels and online travel agents (OTAs)
  4. Service blueprinting and physical evidence
  5. 7p's of Marketing: People Processes and Physical Evidence
  6. Pricing & Revenue Management Lecture - Topic 13 of Basics of Marketing
  7. 7Ps Marketing Mix

What you will be able to do

  • 2.1 Analyse the components of the marketing mix.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: analyse the components of the marketing mix.

Study materials

Videos

  • 7p's of Marketing: People Processes and Physical Evidence · YouTube · Galton College · 25 min · for registered students
  • Pricing & Revenue Management Lecture - Topic 13 of Basics of Marketing · YouTube · Professor Wolters · 104 min · for registered students
  • 7Ps Marketing Mix · YouTube · Galton College · 15 min · for registered students

Further resources

  • Tourism: The International Business (Mill, 2010), ch. 11: Travel distribution systems · PDF · Other, textbook chapter; pp. 265–286 · for registered students
  • All Are Welcome: An Introduction to the Hospitality Industry, ch. 12: Marketing and Social Media · Reading · Libretexts, textbook chapter · for registered students
  • Principles of Marketing, ch. 12: Pricing Products and Services · PDF · OpenStax, textbook chapter; pp. 415–446 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 5Week 7
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Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: The Strategic Marketing Concept
  • Week 2: Strategic Marketing Models and Frameworks
  • Week 3: Destination Marketing for Domestic and International Audien…
  • Week 4: Consumer Behaviour and Decision-Making in Tourism
  • Week 5: Contemporary Market Trends and Industry Research
  • Week 6: The Extended Services Marketing Mix in Hospitality
  • Week 7: Social Media Strategies and Digital Engagement
  • Midterm: Midterm evaluation
  • Week 9: New Product and Service Innovation
  • Week 10: Developing Strategic Marketing Plans
  • Week 11: Strategic Marketing Control and Synthesis
  • Week 12: Applying Strategic Marketing in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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