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Level 6 Diploma in Tourism and Hospitality Management

Midterm evaluation

THM601 · Strategic Marketing — Midterm

CourseTHM601
Week8 of 16
SemesterI
TutorOnline in the course chat

This week’s topics

Midterm evaluation

  1. Midterm assessment of the criteria taught so far
  2. Individual feedback and targets

What you will be able to do

  • 1.1 Appraise the strategic marketing concept.
  • 1.2 Assess how tourist destinations are marketed to domestic and international visitors.
  • 1.3 Critically evaluate a range of strategic marketing models and techniques that are applied in tourism and hospitality organisations.
  • 2.1 Analyse the components of the marketing mix.
  • 2.2 Adapt models to develop marketing plans for specific tourism and hospitality organisations.
  • 2.3 Justify the role of social media in tourism marketing plans.

Activity

Midterm assessment task and individual feedback.

Study materials

The teaching notes, exercises and videos of this week are in the student portal. Your portal is set up as soon as you receive final acceptance, so you can open them before the semester starts.
Week 7Week 9
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: The Strategic Marketing Concept
  • Week 2: Strategic Marketing Models and Frameworks
  • Week 3: Destination Marketing for Domestic and International Audien…
  • Week 4: Consumer Behaviour and Decision-Making in Tourism
  • Week 5: Contemporary Market Trends and Industry Research
  • Week 6: The Extended Services Marketing Mix in Hospitality
  • Week 7: Social Media Strategies and Digital Engagement
  • Midterm: Midterm evaluation
  • Week 9: New Product and Service Innovation
  • Week 10: Developing Strategic Marketing Plans
  • Week 11: Strategic Marketing Control and Synthesis
  • Week 12: Applying Strategic Marketing in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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