This week’s topics
Social Media Strategies and Digital Engagement
- Influencer marketing and user-generated content (UGC)
- Real-time customer engagement and crisis communication
- Social commerce in hospitality
- Metrics for digital campaign effectiveness
- Social media strategy, planning, and publishing | Google Digital Marketing & E-commerce Certificate
- Listening and engagement on social media | Google Digital Marketing & E-commerce Certificate
- Social media analytics and reporting | Google Digital Marketing & E-commerce Certificate
What you will be able to do
- 2.3 Justify the role of social media in tourism marketing plans.
- 3.2 Review contemporary market trends in the tourism and hospitality industry.
Activity
Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: justify the role of social media in tourism marketing plans.
Study materials
Videos
- Social media strategy, planning, and publishing | Google Digital Marketing & E-commerce Certificate · YouTube · Grow with Google · 31 min · for registered students
- Listening and engagement on social media | Google Digital Marketing & E-commerce Certificate · YouTube · Grow with Google · 37 min · for registered students
- Social media analytics and reporting | Google Digital Marketing & E-commerce Certificate · YouTube · Grow with Google · 27 min · for registered students
Further resources
- Social media as a destination marketing tool: its use by national tourism organisations · PDF · Reading, article · for registered students
- Social media marketing strategy: definition, conceptualization, taxonomy, validation · PDF · Reading, article · for registered students
- Setting the future of digital and social media marketing research · PDF · Reading, article · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
