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Level 6 Diploma in Tourism and Hospitality Management

Assignment workshop: research, planning and referencing

THM601 · Strategic Marketing — Week 13 of 16

CourseTHM601
Week13 of 16
SemesterI
TutorOnline in the course chat

This week’s topics

Assignment workshop: research, planning and referencing

  1. Unpacking the assignment brief and criteria
  2. Finding and evaluating sources
  3. Planning and referencing
  4. Planning your search strategy 2025
  5. Craap Test for evaluating sources
  6. Citing and referencing using the Harvard Style

What you will be able to do

  • 1.1 Appraise the strategic marketing concept.
  • 1.2 Assess how tourist destinations are marketed to domestic and international visitors.
  • 1.3 Critically evaluate a range of strategic marketing models and techniques that are applied in tourism and hospitality organisations.
  • 2.1 Analyse the components of the marketing mix.
  • 2.2 Adapt models to develop marketing plans for specific tourism and hospitality organisations.
  • 2.3 Justify the role of social media in tourism marketing plans.
  • 3.1 Critically analyse theories of consumer decision making in the tourism and hospitality industry.
  • 3.2 Review contemporary market trends in the tourism and hospitality industry.
  • 3.3 Propose new products and services to meet the needs of tourism and hospitality consumers.
  • 4.1 Research academic sources to identify appropriate theories and models of strategic marketing.
  • 4.2 Research industry sources to identify contemporary market trends in the tourism and hospitality industry.

Activity

Start with this week’s 3 videos, then: Plan the unit assignment against every criterion; source and reference the evidence.

Study materials

Videos

  • Planning your search strategy 2025 · YouTube · University of Staffordshire Student Life · 24 min · for registered students
  • Craap Test for evaluating sources · YouTube · Talking Libraries and Books · 7 min · for registered students
  • Citing and referencing using the Harvard Style · YouTube · UCDLibrary · 7 min · for registered students

Further resources

  • Harvard Referencing quick guide 2025 (York St John University) · PDF · Other, report · for registered students
  • Writing for Success, ch. 8.1–8.3: Prewriting, outlining and drafting · PDF · Saylor Academy, textbook chapter; pp. 281–318 · for registered students
  • Evaluating Information: Applying the CRAAP Test · PDF · Other, report · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 12Week 14
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Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

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Course plan
  • Week 1: The Strategic Marketing Concept
  • Week 2: Strategic Marketing Models and Frameworks
  • Week 3: Destination Marketing for Domestic and International Audien…
  • Week 4: Consumer Behaviour and Decision-Making in Tourism
  • Week 5: Contemporary Market Trends and Industry Research
  • Week 6: The Extended Services Marketing Mix in Hospitality
  • Week 7: Social Media Strategies and Digital Engagement
  • Midterm: Midterm evaluation
  • Week 9: New Product and Service Innovation
  • Week 10: Developing Strategic Marketing Plans
  • Week 11: Strategic Marketing Control and Synthesis
  • Week 12: Applying Strategic Marketing in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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