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Level 6 Diploma in Tourism and Hospitality Management

New Product and Service Innovation

THM601 · Strategic Marketing — Week 9 of 16

CourseTHM601
Week9 of 16
SemesterI
TutorOnline in the course chat

This week’s topics

New Product and Service Innovation

  1. Stage-gate new product development process
  2. Customer-centric experience co-creation
  3. Concept testing and feasibility analysis
  4. Prototyping niche tourism offerings
  5. 25 Developing New Products and Services: From Idea to Commercial Launch
  6. Co-creation for Innovation
  7. Lecture - 19 : Concept testing methods

What you will be able to do

  • 3.1 Critically analyse theories of consumer decision making in the tourism and hospitality industry.
  • 3.3 Propose new products and services to meet the needs of tourism and hospitality consumers.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: critically analyse theories of consumer decision making in the tourism and hospitality industry.

Study materials

Videos

  • 25 Developing New Products and Services: From Idea to Commercial Launch · YouTube · Marketing Insights · 8 min · for registered students

Further resources

  • Principles of Marketing, ch. 10: Maintaining a Competitive Edge with New Offerings · PDF · OpenStax, textbook chapter; pp. 353–384 · for registered students
  • Tourism: The International Business (Mill, 2010), ch. 8: Developing tourism · PDF · Other, textbook chapter; pp. 162–204 · for registered students
  • Developing New Products and Services, ch. 6: Facilitating Creativity and Innovation · PDF · Saylor Academy, textbook chapter; pp. 134–152 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
MidtermWeek 10
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Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

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Course plan
  • Week 1: The Strategic Marketing Concept
  • Week 2: Strategic Marketing Models and Frameworks
  • Week 3: Destination Marketing for Domestic and International Audien…
  • Week 4: Consumer Behaviour and Decision-Making in Tourism
  • Week 5: Contemporary Market Trends and Industry Research
  • Week 6: The Extended Services Marketing Mix in Hospitality
  • Week 7: Social Media Strategies and Digital Engagement
  • Midterm: Midterm evaluation
  • Week 9: New Product and Service Innovation
  • Week 10: Developing Strategic Marketing Plans
  • Week 11: Strategic Marketing Control and Synthesis
  • Week 12: Applying Strategic Marketing in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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