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Level 6 Diploma in Tourism and Hospitality Management

Assignment workshop: drafting, feedback and improvement

THM601 · Strategic Marketing — Week 14 of 16

CourseTHM601
Week14 of 16
SemesterI
TutorOnline in the course chat

This week’s topics

Assignment workshop: drafting, feedback and improvement

  1. Drafting against the criteria
  2. Tutor and peer feedback
  3. Improving the final submission
  4. Feedback and peer review
  5. Things To Do Before You Hand In Your Assignment
  6. 5 Steps To Write a First Class Essay: PROFESSOR EXPLAINS

What you will be able to do

  • 1.1 Appraise the strategic marketing concept.
  • 1.2 Assess how tourist destinations are marketed to domestic and international visitors.
  • 1.3 Critically evaluate a range of strategic marketing models and techniques that are applied in tourism and hospitality organisations.
  • 2.1 Analyse the components of the marketing mix.
  • 2.2 Adapt models to develop marketing plans for specific tourism and hospitality organisations.
  • 2.3 Justify the role of social media in tourism marketing plans.
  • 3.1 Critically analyse theories of consumer decision making in the tourism and hospitality industry.
  • 3.2 Review contemporary market trends in the tourism and hospitality industry.
  • 3.3 Propose new products and services to meet the needs of tourism and hospitality consumers.
  • 4.1 Research academic sources to identify appropriate theories and models of strategic marketing.
  • 4.2 Research industry sources to identify contemporary market trends in the tourism and hospitality industry.

Activity

Start with this week’s 3 videos, then: Draft the assignment, get feedback and improve it before submission.

Study materials

Videos

  • Feedback and peer review · YouTube · Akademiskt skrivande/Academic Writing · 6 min · for registered students
  • Things To Do Before You Hand In Your Assignment · YouTube · University of Staffordshire Student Life · 22 min · for registered students
  • 5 Steps To Write a First Class Essay: PROFESSOR EXPLAINS · YouTube · Professor Mark Egan · 8 min · for registered students

Further resources

  • Writing Guide, 3.5: Peer review and using feedback · PDF · OpenStax, textbook chapter; pp. 92–94 · for registered students
  • Supporting learners' agentic engagement with feedback: a systematic review · PDF · Reading, article · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 13Week 15
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: The Strategic Marketing Concept
  • Week 2: Strategic Marketing Models and Frameworks
  • Week 3: Destination Marketing for Domestic and International Audien…
  • Week 4: Consumer Behaviour and Decision-Making in Tourism
  • Week 5: Contemporary Market Trends and Industry Research
  • Week 6: The Extended Services Marketing Mix in Hospitality
  • Week 7: Social Media Strategies and Digital Engagement
  • Midterm: Midterm evaluation
  • Week 9: New Product and Service Innovation
  • Week 10: Developing Strategic Marketing Plans
  • Week 11: Strategic Marketing Control and Synthesis
  • Week 12: Applying Strategic Marketing in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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