Strategic Marketing Models and Frameworks

This week’s topics

Strategic Marketing Models and Frameworks

1. PESTLE and Porter's Five Forces
2. SWOT and TOWS matrix
3. Boston Consulting Group matrix
4. Ansoff matrix adaptation for hospitality
5. SBL Topic Explainer: Strategic position analysis (PESTEL,SWOT, Porter’s 5-forces,Porter’s Diamond)
6. The Five Competitive Forces That Shape Strategy
7. SBL Topic Explainer: Strategic choices - Ansoff Matrix

What you will be able to do

• 1.3 Critically evaluate a range of strategic marketing models and techniques that are applied in tourism and hospitality organisations.
• 4.1 Research academic sources to identify appropriate theories and models of strategic marketing.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: critically evaluate a range of strategic marketing models and techniques that are applied in tourism and hospitality organisations.

Study materials

Videos

• SBL Topic Explainer: Strategic position analysis (PESTEL,SWOT, Porter’s 5-forces,Porter’s Diamond) · YouTube · ACCA Student Study Resources · 39 min · for registered students
• The Five Competitive Forces That Shape Strategy · YouTube · Harvard Business Review · 13 min · for registered students
• SBL Topic Explainer: Strategic choices - Ansoff Matrix · YouTube · ACCA Student Study Resources · 20 min · for registered students

Further resources

• Mastering Strategic Management, ch. 3: Evaluating the External Environment · PDF · Saylor Academy, textbook chapter; pp. 71–100 · for registered students
• Principles of Marketing, ch. 2: Strategic Planning · PDF · Saylor Academy, textbook chapter; pp. 29–61 · for registered students
• Principles of Marketing, ch. 2: Strategic Planning in Marketing · PDF · OpenStax, textbook chapter; pp. 61–106 · for registered students