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Level 5 Diploma in Logistics and Supply Chain Management

Strategic Options and Market Growth

LSC501 · Principles and Concepts of Strategy — Week 10 of 16

CourseLSC501
Week10 of 16
SemesterI
TutorOnline in the course chat

This week’s topics

Strategic Options and Market Growth

  1. Definition of strategic options
  2. Ansoff’s product-market expansion matrix
  3. Organic growth versus mergers and acquisitions
  4. Strategic alliances, joint ventures, and franchising
  5. SBL Topic Explainer: Strategic choices - Ansoff Matrix
  6. Types of Strategic Alliances in Developing Strategy
  7. Growth Strategies: How effective are Mergers and Acquisitions

What you will be able to do

  • 4.1 Explain what is meant by the term ‘strategic option.’
  • 4.2 Compare different strategic options available to a business.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: explain what is meant by the term ‘strategic option.’

Study materials

Videos

  • SBL Topic Explainer: Strategic choices - Ansoff Matrix · YouTube · ACCA Student Study Resources · 20 min · for registered students
  • Types of Strategic Alliances in Developing Strategy · YouTube · Galton College · 17 min · for registered students
  • Growth Strategies: How effective are Mergers and Acquisitions · YouTube · Galton College · 9 min · for registered students

Further resources

  • Mastering Strategic Management, ch. 8: Selecting Corporate-Level Strategies · PDF · Saylor Academy, textbook chapter; pp. 237–272 · for registered students
  • Principles of Marketing, ch. 2: Strategic Planning · PDF · Saylor Academy, textbook chapter; pp. 29–61 · for registered students
  • Introduction to Business 2e, ch. 3.6: Participating in the global marketplace · PDF · OpenStax, textbook chapter; pp. 92–95 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 9Week 11
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Foundations and Levels of Strategy
  • Week 2: Strategic Frameworks and Formulation
  • Week 3: The Strategic Management Process and Strategy Types
  • Week 4: Organisational Theories in Strategic Management
  • Week 5: Macro-Environmental Analysis Techniques
  • Week 6: Applying Macro-Environmental Analysis
  • Week 7: Micro-Environmental Analysis Techniques
  • Midterm: Midterm evaluation
  • Week 9: Applying Micro-Environmental Analysis
  • Week 10: Strategic Options and Market Growth
  • Week 11: Strategic Evaluation and Recommendation
  • Week 12: Applying Principles and Concepts of Strategy in practice: c…
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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