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Level 5 Diploma in Logistics and Supply Chain Management

Applying Micro-Environmental Analysis

LSC501 · Principles and Concepts of Strategy — Week 9 of 16

CourseLSC501
Week9 of 16
SemesterI
TutorOnline in the course chat

This week’s topics

Applying Micro-Environmental Analysis

  1. Assessing buyer and supplier bargaining power
  2. Evaluating core competencies using VRIO
  3. Mapping direct and indirect competitors
  4. Integrating internal and external data into a TOWS matrix
  5. Porter's 5 Competitive Forces Analysis Explained
  6. VRIO Framework EXPLAINED | B2U | Business To You
  7. Business Strategy 04 - Internal Factors: Resources, Capabilities & Core Competencies

What you will be able to do

  • 3.2 Apply techniques to measure a business’s micro environment.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: apply techniques to measure a business’s micro environment.

Study materials

Videos

  • Porter's 5 Competitive Forces Analysis Explained · YouTube · Professor Wolters · 12 min · for registered students
  • VRIO Framework EXPLAINED | B2U | Business To You · YouTube · Business To You · 14 min · for registered students
  • Business Strategy 04 - Internal Factors: Resources, Capabilities & Core Competencies · YouTube · Ajarn Olli · 25 min · for registered students

Further resources

  • Mastering Strategic Management, ch. 3: Evaluating the External Environment · PDF · Saylor Academy, textbook chapter; pp. 71–100 · for registered students
  • Principles of Management, ch. 8: Strategic Analysis: Understanding a Firm’s Competitive Environment · PDF · OpenStax, textbook chapter; pp. 233–260 · for registered students
  • Entrepreneurship, ch. 5.3: Competitive analysis · PDF · OpenStax, textbook chapter; pp. 181–192 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
MidtermWeek 10
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Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

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Course plan
  • Week 1: Foundations and Levels of Strategy
  • Week 2: Strategic Frameworks and Formulation
  • Week 3: The Strategic Management Process and Strategy Types
  • Week 4: Organisational Theories in Strategic Management
  • Week 5: Macro-Environmental Analysis Techniques
  • Week 6: Applying Macro-Environmental Analysis
  • Week 7: Micro-Environmental Analysis Techniques
  • Midterm: Midterm evaluation
  • Week 9: Applying Micro-Environmental Analysis
  • Week 10: Strategic Options and Market Growth
  • Week 11: Strategic Evaluation and Recommendation
  • Week 12: Applying Principles and Concepts of Strategy in practice: c…
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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