This week’s topics
The Strategic Management Process and Strategy Types
- Stages of the strategic management lifecycle
- Porter's generic strategies
- Miles and Snow strategic typologies
- Blue ocean versus red ocean approaches
- Lecture 15: Strategic Management Process- 2
- Lecture 17: Generic Competitive Strategies 1
- Blue Ocean vs Red Ocean Business Strategies
What you will be able to do
- 2.1 Differentiate between different types of business strategies.
- 2.2 Compare the elements of a strategic management process.
Activity
Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: differentiate between different types of business strategies.
Study materials
Videos
- Blue Ocean vs Red Ocean Business Strategies · YouTube · Professor Wolters · 6 min · for registered students
- Blue Ocean Strategy (With Real World Examples) | From A Business Professor · YouTube · Business School 101 · 10 min · for registered students
- Porter's Generic Strategies · YouTube · tutor2u · 11 min · for registered students
- Blue Ocean Strategy Development - How to Develop Your Own Market · YouTube · Professor Wolters · 14 min · for registered students
- Porter's Generic Strategies - Simplest explanation with examples · YouTube · Mister Simplify · 9 min · for registered students
- Blue Ocean Strategy & Red Ocean Strategy (Mostly Blue Ocean Strategy) || Strategic Management Series · YouTube · FST Study · 9 min · for registered students
- Porter's Generic Strategies: Target vs Wal-Wart Explained · YouTube · Professor Wolters · 5 min · for registered students
- Business Level Strategies Explained With Examples || Strategic Management Series · YouTube · FST Study · 10 min · for registered students
- Blue Ocean Strategy - Meaning, Features and its Difference from Red Ocean strategy · YouTube · Marketing91 · 7 min · for registered students
Further resources
- Mastering Strategic Management, ch. 5: Selecting Business-Level Strategies · PDF · Saylor Academy, textbook chapter; pp. 135–179 · for registered students
- Principles of Management, ch. 9: The Strategic Management Process: Achieving and Sustaining Competitive Advantage · PDF · OpenStax, textbook chapter; pp. 261–284 · for registered students
- Principles of Management, ch. 5: Strategizing · PDF · Saylor Academy, textbook chapter; pp. 173–232 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
