Business and technology qualifications, Levels 3-6, in Brussels. Explore qualifications
Portal login
Level 5 Diploma in Logistics and Supply Chain Management

Micro-Environmental Analysis Techniques

LSC501 · Principles and Concepts of Strategy — Week 7 of 16

CourseLSC501
Week7 of 16
SemesterI
TutorOnline in the course chat

This week’s topics

Micro-Environmental Analysis Techniques

  1. Porter’s Five Forces model
  2. Strategic group mapping
  3. Competitor profiling techniques
  4. Value chain and VRIO analytical models
  5. The Five Competitive Forces That Shape Strategy
  6. Value Chain Analysis EXPLAINED | B2U | Business To You
  7. Competitor analysis - CIMA E3

What you will be able to do

  • 3.1 Explain different techniques used to measure a business’s micro environment.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: explain different techniques used to measure a business’s micro environment.

Study materials

Videos

  • The Five Competitive Forces That Shape Strategy · YouTube · Harvard Business Review · 13 min · for registered students
  • Value Chain Analysis EXPLAINED | B2U | Business To You · YouTube · Business To You · 17 min · for registered students
  • Competitor analysis - CIMA E3 · YouTube · OpenTuition · 15 min · for registered students

Further resources

  • Mastering Strategic Management, ch. 3: Evaluating the External Environment · PDF · Saylor Academy, textbook chapter; pp. 71–100 · for registered students
  • Principles of Management, ch. 8.4: Porter's five forces · PDF · OpenStax, textbook chapter; pp. 228–230 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 6Midterm
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Foundations and Levels of Strategy
  • Week 2: Strategic Frameworks and Formulation
  • Week 3: The Strategic Management Process and Strategy Types
  • Week 4: Organisational Theories in Strategic Management
  • Week 5: Macro-Environmental Analysis Techniques
  • Week 6: Applying Macro-Environmental Analysis
  • Week 7: Micro-Environmental Analysis Techniques
  • Midterm: Midterm evaluation
  • Week 9: Applying Micro-Environmental Analysis
  • Week 10: Strategic Options and Market Growth
  • Week 11: Strategic Evaluation and Recommendation
  • Week 12: Applying Principles and Concepts of Strategy in practice: c…
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
Back to the course
Scroll