This week’s topics
Applying Macro-Environmental Analysis
- Conducting an industry PESTLE audit
- Evaluating global supply chain disruptions
- Cross-impact matrix analysis
- Translating macro trends into strategic opportunities and threats
- What is a PESTLE Analysis - Strategic Planning & Environmental Scanning
- Alireza Tahbaz-Salehi: Supply Chain Disruptions: Evidence from the Great East Japan Earthquake
- Trends, Challenges and Future of Supply Chain
What you will be able to do
- 3.4 Apply techniques to measure a business’s macro environment.
Activity
Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: apply techniques to measure a business’s macro environment.
Study materials
Videos
- What is a PESTLE Analysis - Strategic Planning & Environmental Scanning · YouTube · OnStrategy I Virtual Strategist · 5 min · for registered students
- Alireza Tahbaz-Salehi: Supply Chain Disruptions: Evidence from the Great East Japan Earthquake · YouTube · Kellogg School of Management · 42 min · for registered students
- External Analysis: PESTEL Framework | Strategic Management · YouTube · Business School 101 · 15 min · for registered students
- Comprehensive PESTEL Analysis Tutorial: Strategic Business Planning · YouTube · The Marketing Channel - MKTG 101 · 35 min · for registered students
- PEST Analysis - How to Spot Trends & Evaluate Your Business Environment · YouTube · Professor Wolters · 7 min · for registered students
Further resources
- Mastering Strategic Management, ch. 3: Evaluating the External Environment · PDF · Saylor Academy, textbook chapter; pp. 71–100 · for registered students
- Risks and Global Supply Chains: What We Know and What We Need to Know · PDF · NBER, article · for registered students
- Entrepreneurship, ch. 14.2: Using the PEST framework · PDF · OpenStax, textbook chapter; pp. 547–553 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
