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Level 5 Diploma in Logistics and Supply Chain Management

Macro-Environmental Analysis Techniques

LSC501 · Principles and Concepts of Strategy — Week 5 of 16

CourseLSC501
Week5 of 16
SemesterI
TutorOnline in the course chat

This week’s topics

Macro-Environmental Analysis Techniques

  1. PESTLE analysis framework
  2. LoNGPEST approach to global strategy
  3. Scenario planning techniques
  4. Identifying strategic blind spots and environmental turbulence
  5. PESTEL Analysis EXPLAINED | B2U | Business To You
  6. Scenario Planning Techniques in Effective Strategy Development
  7. How Philips Lighting uses the Oxford scenario planning approach - Full Video

What you will be able to do

  • 3.3 Explain different techniques used to measure a business’s macro environment.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: explain different techniques used to measure a business’s macro environment.

Study materials

Videos

  • PESTEL Analysis EXPLAINED | B2U | Business To You · YouTube · Business To You · 10 min · for registered students
  • Scenario Planning Techniques in Effective Strategy Development · YouTube · Galton College · 23 min · for registered students
  • How Philips Lighting uses the Oxford scenario planning approach - Full Video · YouTube · Saïd Business School, University of Oxford · 10 min · for registered students

Further resources

  • Mastering Strategic Management, ch. 3: Evaluating the External Environment · PDF · Saylor Academy, textbook chapter; pp. 71–100 · for registered students
  • Principles of Management, ch. 8.3: A firm's external macro environment – PESTEL · PDF · OpenStax, textbook chapter; pp. 223–227 · for registered students
  • Entrepreneurship, ch. 14.2: Using the PEST framework · PDF · OpenStax, textbook chapter; pp. 547–553 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 4Week 6
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Foundations and Levels of Strategy
  • Week 2: Strategic Frameworks and Formulation
  • Week 3: The Strategic Management Process and Strategy Types
  • Week 4: Organisational Theories in Strategic Management
  • Week 5: Macro-Environmental Analysis Techniques
  • Week 6: Applying Macro-Environmental Analysis
  • Week 7: Micro-Environmental Analysis Techniques
  • Midterm: Midterm evaluation
  • Week 9: Applying Micro-Environmental Analysis
  • Week 10: Strategic Options and Market Growth
  • Week 11: Strategic Evaluation and Recommendation
  • Week 12: Applying Principles and Concepts of Strategy in practice: c…
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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