CourseBM406

Week16 of 16

SemesterII

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This week’s topics

Final evaluation and project assessment

What you will be able to do

Poster (LO1, 750 words) + Essay (LO2, 750 words) + Coursework (LO3 and LO4, 1,500 words) · covers LO1–LO4, all assessment criteria

Study materials

The teaching notes, exercises and videos of this week are in the student portal. Your portal is set up as soon as you receive final acceptance, so you can open them before the semester starts.

Week 15

Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal

Course plan

Week 1: How globalisation has evolved: from the first wave to Globa…
Week 2: Types of globalisation: political, social, economic and tec…
Week 3: The positive and negative effects of globalisation
Week 4: The global economy and the global business environment
Week 5: Drivers of globalisation: alliances, push/pull and demand/s…
Week 6: Drivers of globalisation: economies of scale, protectionism…
Week 7: Why a business would want to enter global markets
Week 8: Midterm evaluation
Week 9: Ways to enter a global market: exporting, licensing, joint …
Week 10: Recommending a preferred mode of entry to a business
Week 11: Impact on structure and culture: McKinsey’s 7-S model and H…
Week 12: Impact on strategic decision making: capability, resources,…
Week 13: Impact on operational decision making: marketing, HRM and l…
Week 14: Responding to the impact of globalisation
Week 15: Review and coursework completion
Week 16: Final evaluation and project assessment

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