This week’s topics
Why a business would want to enter global markets
- Organisation specific – resources/efficiency
- Market seeking
- Accessing a new customer base
- Diversification
- Access to resources
- Gain a competitive advantage
What you will be able to do
- 3.1 Discuss why a business would want to enter global markets.
Activity
Start with this week’s 2 videos, then discuss how they apply to this week’s topic and note one example from a real business.
Study materials
Videos
- Basics of Multinational Corporations · YouTube · Marginal Revolution University · 6 min · for registered students
- Unbundling the Supply Chain · YouTube · Marginal Revolution University · 5 min · for registered students
Further resources
- Principles of Marketing, ch. 7.2: Assessing global markets for opportunities · PDF · OpenStax (2023), section 7.2 on researching countries and assessing economic, political and cultural risk; pp. 230–237 · for registered students
- Introduction to Business 2e, ch. 10.3 Location and ch. 12.4 Supply chain management · PDF · OpenStax (2026), section 10.3 on where to produce and source; section 12.4 (p.413) on supply chains; pp. 334–336 · for registered students
- A Review of the Empirical Literature on FDI Determinants · Open-access article · Blonigen (2005), Atlantic Economic Journal. Readable review of why firms choose foreign direct investment and where they invest. · for registered students
- There Goes Gravity: How eBay Reduces Trade Costs · Open-access article · Lendle et al. (2016), The Economic Journal. Compares eBay with offline trade to show how online marketplaces shrink the cost of distance. · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
