This week’s topics
Ways to enter a global market: exporting, licensing, joint ventures, direct investment
- Exporting
- Licensing/contracting
- Joint ventures
- Direct investment
What you will be able to do
- 3.2 Compare ways in which a business can enter a global market.
Activity
Start with this week’s 3 videos, then discuss how they apply to this week’s topic and note one example from a real business.
Study materials
Videos
- How do I bring goods into the UK? · YouTube · HMRC · 2 min · for registered students
- Getting someone to deal with customs for you – how freight forwarders can help · YouTube · HMRC · 2 min · for registered students
- Real and Nominal Exchange Rates · YouTube · Marginal Revolution University · 3 min · for registered students
Further resources
- Introduction to Business 2e, ch. 3.6: Participating in the global marketplace · PDF · OpenStax (2026), section 3.6 on exporting, licensing, franchising, contract manufacturing, joint ventures and FDI; pp. 92–95 · for registered students
- Principles of Marketing, ch. 7.3: Entering the global arena · PDF · OpenStax (2023), section 7.3 comparing market-entry modes by cost, control and risk; pp. 238–240 · for registered students
- Export versus FDI with Heterogeneous Firms · Open-access article · Helpman et al. (2004), American Economic Review. Key paper on why the most productive firms set up abroad while others only export (intro is accessible). · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
