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Level 4 Diploma in Business Management

Drivers of globalisation: alliances, push/pull and demand/supply-side factors

BM406 · Operating in a Global Context — Week 5 of 16

CourseBM406
Week5 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Drivers of globalisation: alliances, push/pull and demand/supply-side factors

  1. Starting point: demand, supply and the equilibrium price
  2. Economic alliances
  3. Political alliances
  4. Factors and drivers of Globalisation (Push/Pull factors, Demand/Supply-side factors)

What you will be able to do

  • 2.3 Discuss key global issues which drive globalisation.

Activity

Start with this week’s 3 videos, then discuss how they apply to this week’s topic and note one example from a real business.

Study materials

Videos

  • The Demand Curve · YouTube · Marginal Revolution University · 4 min · for registered students
  • The Supply Curve · YouTube · Marginal Revolution University · 3 min · for registered students
  • The Equilibrium Price and Quantity · YouTube · Marginal Revolution University · 5 min · for registered students

Further resources

  • Principles of Economics 3e, ch. 3.1–3.2: Demand, supply and what shifts them · PDF · OpenStax (2022), sections 3.1–3.2 on the laws of demand and supply and their determinants; pp. 48–63 · for registered students
  • Principles of Economics 3e, ch. 3.3: Changes in equilibrium – the four-step process · PDF · OpenStax (2022), section 3.3 on finding the new equilibrium after demand or supply shifts; pp. 64–69 · for registered students
  • Introduction to Business 2e, ch. 3.4–3.5: Fostering global trade; economic communities · PDF · OpenStax (2026), WTO, IMF, World Bank and trade blocs; pp. 86–91 · for registered students
  • Marshallian Cross Diagrams and Their Uses before Alfred Marshall · Open-access article · Humphrey (1992), Federal Reserve Bank of Richmond Economic Review. A readable history of how the supply-and-demand diagram was invented and first used. · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: How globalisation has evolved: from the first wave to Globa…
  • Week 2: Types of globalisation: political, social, economic and tec…
  • Week 3: The positive and negative effects of globalisation
  • Week 4: The global economy and the global business environment
  • Week 5: Drivers of globalisation: alliances, push/pull and demand/s…
  • Week 6: Drivers of globalisation: economies of scale, protectionism…
  • Week 7: Why a business would want to enter global markets
  • Week 8: Midterm evaluation
  • Week 9: Ways to enter a global market: exporting, licensing, joint …
  • Week 10: Recommending a preferred mode of entry to a business
  • Week 11: Impact on structure and culture: McKinsey’s 7-S model and H…
  • Week 12: Impact on strategic decision making: capability, resources,…
  • Week 13: Impact on operational decision making: marketing, HRM and l…
  • Week 14: Responding to the impact of globalisation
  • Week 15: Review and coursework completion
  • Week 16: Final evaluation and project assessment
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