Impact on operational decision making: marketing, HRM and leadership across countries

This week’s topics

Impact on operational decision making: marketing, HRM and leadership across countries

1. Impact of global factors on operational strategies such as marketing, HRM and leadership practices in different countries
2. International approach to leadership and management

What you will be able to do

• 4.2 Explain how operating in a global market impacts a business’s strategic and operational decision making.

Study materials

Further resources

• Principles of Marketing, ch. 7.4: Marketing in a global environment · PDF · OpenStax (2023), section 7.4 on the global marketing mix; pp. 241–243 · for registered students
• Principles of Marketing, ch. 8.1: Standardisation versus adaptation · PDF · OpenStax (2023), section 8.1 on when global brands standardise and when they adapt; pp. 256–258 · for registered students
• Principles of Management, ch. 6.1: The importance of international management · PDF · OpenStax (2019), section 6.1 on why managers must understand different national environments; pp. 141–143 · for registered students
• Managerial mindset effects on international marketing strategy adaptation decisions · Open-access article · Papadopoulou et al. (2023), Industrial Marketing Management. Reviews standardisation versus adaptation and tests why export managers adapt their marketing. · for registered students