Business and technology qualifications, Levels 3-6, in Brussels. Explore qualifications
Portal login
Level 4 Diploma in Business Management

Recommending a preferred mode of entry to a business

BM406 · Operating in a Global Context — Week 10 of 16

CourseBM406
Week10 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Recommending a preferred mode of entry to a business

  1. Reasons for going global
  2. Organisation specific – resources/efficiency
  3. Gain a competitive advantage

What you will be able to do

  • 3.3 Recommend a preferred mode of entry to a business.

Study materials

Further resources

  • Principles of Management, ch. 6.6: Strategies for expanding globally · PDF · OpenStax (2019), section 6.6 on choosing how to expand abroad; pp. 164–166 · for registered students
  • Principles of Marketing, ch. 5.3: Segmentation of international markets · PDF · OpenStax (2023), section 5.3 on grouping and screening countries as target markets; pp. 168–172 · for registered students
  • Political Risk, Economic Risk, and Financial Risk · Open-access article · Erb et al. (1996), Financial Analysts Journal. Explains how country-risk ratings (political, economic, financial) are built and used. · for registered students
  • The Worldwide Governance Indicators: Methodology and Analytical Issues · Open-access article · Kaufmann et al. (2010), World Bank Policy Research Working Paper 5430. Explains the indicators used to compare political stability, rule of law and corruption across countries. · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 9Week 11
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: How globalisation has evolved: from the first wave to Globa…
  • Week 2: Types of globalisation: political, social, economic and tec…
  • Week 3: The positive and negative effects of globalisation
  • Week 4: The global economy and the global business environment
  • Week 5: Drivers of globalisation: alliances, push/pull and demand/s…
  • Week 6: Drivers of globalisation: economies of scale, protectionism…
  • Week 7: Why a business would want to enter global markets
  • Week 8: Midterm evaluation
  • Week 9: Ways to enter a global market: exporting, licensing, joint …
  • Week 10: Recommending a preferred mode of entry to a business
  • Week 11: Impact on structure and culture: McKinsey’s 7-S model and H…
  • Week 12: Impact on strategic decision making: capability, resources,…
  • Week 13: Impact on operational decision making: marketing, HRM and l…
  • Week 14: Responding to the impact of globalisation
  • Week 15: Review and coursework completion
  • Week 16: Final evaluation and project assessment
Back to the course
Scroll