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Operating in a Global Context

BM406

Course CodeBM406
ECTS

Course Description

From a business perspective, the world is becoming a smaller place. Businesses need to be open to new ideas, new opportunities and a new way of operating. This means businesses need to expand and transform in what is a fast paced and dynamic environment. The aim of this unit is to encourage the exploration of key globalisation theories, concepts and models which will enable learners to gain an appreciation of the complexities of globalisation as well as the benefits globalisation presents to a business.

Course Outline

WeekTopics
1How globalisation has evolved: from the first wave to Globalisation 5.0
2Types of globalisation: political, social, economic and technological
3The positive and negative effects of globalisation
4The global economy and the global business environment
5Drivers of globalisation: alliances, push/pull and demand/supply-side factors
6Drivers of globalisation: economies of scale, protectionism, the WTO, regional integration
7Why a business would want to enter global markets
8Midterm evaluation
9Ways to enter a global market: exporting, licensing, joint ventures, direct investment
10Recommending a preferred mode of entry to a business
11Impact on structure and culture: McKinsey’s 7-S model and Hofstede’s cultural dimensions
12Impact on strategic decision making: capability, resources, risk and sustainability
13Impact on operational decision making: marketing, HRM and leadership across countries
14Responding to the impact of globalisation
15Review and coursework completion
16Final evaluation and project assessment

Learning Outcomes

  1. LO1 Understand the context of globalisation.
  2. LO2 Understand the factors which drive globalisation.
  3. LO3 Understand how and why a business would want to operate in global markets.
  4. LO4 Understand how operating in a global market impacts a business.
Learning Resources

Daniels, J.D. et al. (2018) International Business. Global ed. Harlow: Pearson. Ritzer, G. (2019) Globalization: The Essentials. 2nd ed. New Jersey: Wiley-Blackwell. International Journal of Globalisation and Small Business Journal of Globalization and Growth Management Help

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