This week’s topics
Final assessment and submission
- Final coursework submission
- Assessment against all criteria
What you will be able to do
- 1.1 Critically evaluate the nature and purpose of strategic marketing in an organisation.
- 1.2 Critically analyse and apply different marketing concepts in a range of organisational contexts.
- 1.3 Explain the processes involved in strategic marketing.
- 2.1 Develop SMART strategic marketing objectives for an organisation.
- 2.2 Critically review the external and competitive environment in which an organisational performs.
- 2.3 Draw conclusions about the internal and stakeholder environment in which an organisational performs.
- 3.1 Critically explore market segments for an organisational context.
- 3.2 Evaluate targeted segments for an organisational context.
- 3.3 Design a differentiated brand position for targeted segments for an organisational context.
- 4.1 Evaluate the significance of the integrated marketing mix for an organisational context.
- 4.2 Design an effective marketing mix for an organisational context.
- 4.3 Critically analyse the relationship between the product lifecycle and the marketing mix for an organisational context.
- 5.1 Critically analyse the nature of brands and the significance of branding.
- 5.2 Critically discuss the need for integration between the brand pyramid, the brand's positioning and brand management.
- 5.3 Demonstrate how branding is used to strengthen a business or product.
Activity
Final assessment week: submission of the unit assignment.
Study materials
The teaching notes, exercises and videos of this week are in the student portal. Your portal is set up as soon as you receive final acceptance, so you can open them before the semester starts.
