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Level 8 Diploma in Strategic Management and Leadership Practice

Internal Capabilities, Stakeholder Ecosystems, and Strategic Objectives

SMP811 · Strategic Marketing — Week 3 of 16

CourseSMP811
Week3 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Internal Capabilities, Stakeholder Ecosystems, and Strategic Objectives

  1. Resource-based view (RBV) and VRIO analysis
  2. Stakeholder salience and mapping
  3. Capability benchmarking
  4. Cascading SMART strategic marketing objectives

What you will be able to do

  • 2.1 Develop SMART strategic marketing objectives for an organisation.
  • 2.3 Draw conclusions about the internal and stakeholder environment in which an organisational performs.

Activity

Seminar, guided reading and a short written task: develop SMART strategic marketing objectives for an organisation.

Study materials

Further resources

  • Mastering Strategic Management, ch. 4: Managing Firm Resources · PDF · Saylor Academy, textbook chapter; pp. 101–134 · for registered students
  • Business Ethics, ch. 3: Defining and Prioritizing Stakeholders · PDF · OpenStax, textbook chapter; pp. 69–92 · for registered students
  • Principles of Marketing, ch. 2: Strategic Planning · PDF · Saylor Academy, textbook chapter; pp. 29–61 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 2Week 4
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Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

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Course plan
  • Week 1: Strategic Marketing Foundations and Processes
  • Week 2: External and Competitive Environment Auditing
  • Week 3: Internal Capabilities, Stakeholder Ecosystems, and Strategi…
  • Week 4: Strategic Market Segmentation
  • Week 5: Target Market Selection and Brand Positioning
  • Week 6: Ontology of Brands and Strategic Equity
  • Week 7: Brand Architecture, Brand Pyramids, and Strategic Brand Man…
  • Midterm: Midterm evaluation
  • Week 9: Integrated Marketing Mix Architecture
  • Week 10: Product Lifecycle (PLC) Dynamics and Tactical Adaptation
  • Week 11: Marketing Implementation, Performance Metrics, and Strategi…
  • Week 12: Applying Strategic Marketing in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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