Assignment workshop: research, planning and referencing

This week’s topics

Assignment workshop: research, planning and referencing

1. Unpacking the assignment brief and criteria
2. Finding and evaluating sources
3. Planning and referencing

What you will be able to do

• 1.1 Critically evaluate the nature and purpose of strategic marketing in an organisation.
• 1.2 Critically analyse and apply different marketing concepts in a range of organisational contexts.
• 1.3 Explain the processes involved in strategic marketing.
• 2.1 Develop SMART strategic marketing objectives for an organisation.
• 2.2 Critically review the external and competitive environment in which an organisational performs.
• 2.3 Draw conclusions about the internal and stakeholder environment in which an organisational performs.
• 3.1 Critically explore market segments for an organisational context.
• 3.2 Evaluate targeted segments for an organisational context.
• 3.3 Design a differentiated brand position for targeted segments for an organisational context.
• 4.1 Evaluate the significance of the integrated marketing mix for an organisational context.
• 4.2 Design an effective marketing mix for an organisational context.
• 4.3 Critically analyse the relationship between the product lifecycle and the marketing mix for an organisational context.
• 5.1 Critically analyse the nature of brands and the significance of branding.
• 5.2 Critically discuss the need for integration between the brand pyramid, the brand's positioning and brand management.
• 5.3 Demonstrate how branding is used to strengthen a business or product.

Activity

Plan the unit assignment against every criterion; source and reference the evidence.

Study materials

Further resources

• Harvard Referencing quick guide 2025 (York St John University) · PDF · Other, report · for registered students
• Writing for Success, ch. 8.1–8.3: Prewriting, outlining and drafting · PDF · Saylor Academy, textbook chapter; pp. 281–318 · for registered students
• Evaluating Information: Applying the CRAAP Test · PDF · Other, report · for registered students