Business and technology qualifications, Levels 3-6, in Brussels. Explore qualifications
Portal login
Level 8 Diploma in Strategic Management and Leadership Practice

Product Lifecycle (PLC) Dynamics and Tactical Adaptation

SMP811 · Strategic Marketing — Week 10 of 16

CourseSMP811
Week10 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Product Lifecycle (PLC) Dynamics and Tactical Adaptation

  1. Portfolio lifecycle analysis and growth-share matrices
  2. Marketing mix realignment across PLC stages
  3. New product development (NPD) under market turbulence
  4. Harvesting and exit strategies
  5. Lecture 16: Saddle Effect & Relationship of Product with Marketing Mix Elements
  6. noc20 mg04 lec21 Product, Product Mix, PLC
  7. BCG Matrix Explained With Examples || Product Portfolio Matrix || Boston Matrix

What you will be able to do

  • 4.2 Design an effective marketing mix for an organisational context.
  • 4.3 Critically analyse the relationship between the product lifecycle and the marketing mix for an organisational context.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: design an effective marketing mix for an organisational context.

Study materials

Videos

  • BCG Matrix Explained With Examples || Product Portfolio Matrix || Boston Matrix · YouTube · FST Study · 32 min · for registered students

Further resources

  • Principles of Marketing, ch. 9: Products: Consumer Offerings · PDF · OpenStax, textbook chapter; pp. 317–352 · for registered students
  • Mastering Strategic Management, ch. 8: Selecting Corporate-Level Strategies · PDF · Saylor Academy, textbook chapter; pp. 237–272 · for registered students
  • Developing New Products and Services, ch. 6: Facilitating Creativity and Innovation · PDF · Saylor Academy, textbook chapter; pp. 134–152 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 9Week 11
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Strategic Marketing Foundations and Processes
  • Week 2: External and Competitive Environment Auditing
  • Week 3: Internal Capabilities, Stakeholder Ecosystems, and Strategi…
  • Week 4: Strategic Market Segmentation
  • Week 5: Target Market Selection and Brand Positioning
  • Week 6: Ontology of Brands and Strategic Equity
  • Week 7: Brand Architecture, Brand Pyramids, and Strategic Brand Man…
  • Midterm: Midterm evaluation
  • Week 9: Integrated Marketing Mix Architecture
  • Week 10: Product Lifecycle (PLC) Dynamics and Tactical Adaptation
  • Week 11: Marketing Implementation, Performance Metrics, and Strategi…
  • Week 12: Applying Strategic Marketing in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
Back to the course
Scroll