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Level 8 Diploma in Strategic Management and Leadership Practice

External and Competitive Environment Auditing

SMP811 · Strategic Marketing — Week 2 of 16

CourseSMP811
Week2 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

External and Competitive Environment Auditing

  1. Macro-environmental disruption (PESTLE)
  2. Industry rival dynamics and Porter's Five Forces
  3. Competitor intelligence systems
  4. Strategic group mapping
  5. Business Strategy 03 - The External Environment of a Firm

What you will be able to do

  • 2.2 Critically review the external and competitive environment in which an organisational performs.

Activity

Start with this week’s video, then: Seminar, guided reading and a short written task: critically review the external and competitive environment in which an organisational performs.

Study materials

Videos

  • Business Strategy 03 - The External Environment of a Firm · YouTube · Ajarn Olli · 26 min · for registered students
  • Porter’s Competitive Strategy: Netflix Case Study · YouTube · Americas Business Channel · 11 min · for registered students

Further resources

  • Mastering Strategic Management, ch. 3: Evaluating the External Environment · PDF · Saylor Academy, textbook chapter; pp. 71–100 · for registered students
  • Principles of Management, ch. 8: Strategic Analysis: Understanding a Firm’s Competitive Environment · PDF · OpenStax, textbook chapter; pp. 233–260 · for registered students
  • Principles of Marketing, ch. 10: Gathering and Using Information: Marketing Research and Market Intelligence · PDF · Saylor Academy, textbook chapter; pp. 305–351 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
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Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

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Course plan
  • Week 1: Strategic Marketing Foundations and Processes
  • Week 2: External and Competitive Environment Auditing
  • Week 3: Internal Capabilities, Stakeholder Ecosystems, and Strategi…
  • Week 4: Strategic Market Segmentation
  • Week 5: Target Market Selection and Brand Positioning
  • Week 6: Ontology of Brands and Strategic Equity
  • Week 7: Brand Architecture, Brand Pyramids, and Strategic Brand Man…
  • Midterm: Midterm evaluation
  • Week 9: Integrated Marketing Mix Architecture
  • Week 10: Product Lifecycle (PLC) Dynamics and Tactical Adaptation
  • Week 11: Marketing Implementation, Performance Metrics, and Strategi…
  • Week 12: Applying Strategic Marketing in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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