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Level 8 Diploma in Strategic Management and Leadership Practice

Integrated Marketing Mix Architecture

SMP811 · Strategic Marketing — Week 9 of 16

CourseSMP811
Week9 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Integrated Marketing Mix Architecture

  1. Extended marketing mix (7Ps) synergy
  2. Omni-channel distribution models
  3. Value-based and algorithmic pricing strategies
  4. Integrated marketing communications (IMC) orchestration
  5. Omni-channel distribution - Drs. Eva Ponce and Sergio Caballero - SC2x_1 2018
  6. Lecture 18 : IMC as a Strategic Tool Part- I
  7. Lec 44 - B2B Pricing: Geographical & Value Based Pricing

What you will be able to do

  • 4.1 Evaluate the significance of the integrated marketing mix for an organisational context.
  • 4.2 Design an effective marketing mix for an organisational context.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: evaluate the significance of the integrated marketing mix for an organisational context.

Study materials

Videos

  • Omni-channel distribution - Drs. Eva Ponce and Sergio Caballero - SC2x_1 2018 · YouTube · MIT Center for Transportation & Logistics · 61 min · for registered students

Further resources

  • MIT OpenCourseWare 15.810 Marketing Management (Fall 2010) · Reading · MIT OpenCourseWare, course · for registered students
  • Principles of Marketing, ch. 13: Integrated Marketing Communications · PDF · OpenStax, textbook chapter; pp. 447–480 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
MidtermWeek 10
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Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Strategic Marketing Foundations and Processes
  • Week 2: External and Competitive Environment Auditing
  • Week 3: Internal Capabilities, Stakeholder Ecosystems, and Strategi…
  • Week 4: Strategic Market Segmentation
  • Week 5: Target Market Selection and Brand Positioning
  • Week 6: Ontology of Brands and Strategic Equity
  • Week 7: Brand Architecture, Brand Pyramids, and Strategic Brand Man…
  • Midterm: Midterm evaluation
  • Week 9: Integrated Marketing Mix Architecture
  • Week 10: Product Lifecycle (PLC) Dynamics and Tactical Adaptation
  • Week 11: Marketing Implementation, Performance Metrics, and Strategi…
  • Week 12: Applying Strategic Marketing in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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