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Level 4 Diploma in Business Management

Quantifying the internal environment with SWOT/TOWS

BM402 · Business Operations — Week 9 of 16

CourseBM402
Week9 of 16
SemesterI
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This week’s topics

Quantifying the internal environment with SWOT/TOWS

  1. Strengths: for example, market share, reserves, innovation, brand
  2. Weaknesses: for example labour turnover, lack of workforce skills, motivation
  3. Opportunities: for example technology, overseas markets, product development
  4. Threats: rising costs, competitive rivalry, new entrants, pressure groups, social trends, government policies

What you will be able to do

  • 3.3 Apply a technique to quantify a business’s internal environment.

Study materials

Further resources

  • Principles of Management, ch. 8.2: Using SWOT for strategic analysis · PDF · OpenStax (2019); pp. 221–222 · for registered students
  • Entrepreneurship, ch. 5.3: Competitive analysis · PDF · OpenStax (2020), opportunities and threats from competitors; pp. 181–192 · for registered students
  • Entrepreneurship, ch. 5.2: Researching business opportunities · PDF · OpenStax (2020); pp. 169–180 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
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Course plan
  • Week 1: Business sectors: primary, secondary, tertiary and quaterna…
  • Week 2: Types of business: profit, not for profit, NGOs, micro, SME…
  • Week 3: Legal structures: sole trader, partnership, limited company…
  • Week 4: Business functions and how they work together
  • Week 5: Organisational structures: hierarchic, bureaucratic, matrix…
  • Week 6: How functional relationships shape structure: charts, autho…
  • Week 7: The internal environment of a business and why it is import…
  • Week 8: Midterm evaluation
  • Week 9: Quantifying the internal environment with SWOT/TOWS
  • Week 10: Assessing the internal environment: capacity assessment gri…
  • Week 11: The external environment of a business and why it matters
  • Week 12: Measuring the external environment with PESTLE
  • Week 13: Competition: Porter's Five Forces and the Ansoff matrix
  • Week 14: Assessing a business’s external environment alongside its i…
  • Week 15: Review and coursework completion
  • Week 16: Final evaluation and project assessment
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