Applying Entrepreneurship and Innovation in practice: case studies

This week’s topics

Applying Entrepreneurship and Innovation in practice: case studies

1. Case analysis
2. Linking theory to practice
3. Evaluating evidence
4. 404 | Evaluate Your Social Enterprise Idea: AAAQ & Theory of Change - Social Entrepreneurship Course
5. 207 | Health Leads: How Social Innovation Solves Health Disparities - Social Entrepreneurship Course

What you will be able to do

• 1.1 Critically analyse the nature, characteristics and challenges of establishing different kinds of enterprise.
• 1.2 Critically assess own entrepreneurial skills and attributes.
• 1.3 Evaluate what makes a successful commercial or social entrepreneur.
• 2.1 Evaluate methods for encouraging creativity and innovation in organisations.
• 2.2 Evaluate potential creative and innovative management ideas.
• 2.3 Critically explore how to lead others to positively embrace innovation and change.
• 3.1 Analyse business ideas.
• 3.2 Evaluate production, and marketing feasibility of new business ideas.

Activity

Start with this week’s 2 videos, then: Case-study workshop: apply the unit’s concepts to a real or realistic case and evaluate the outcome.

Study materials

Videos

• 404 | Evaluate Your Social Enterprise Idea: AAAQ & Theory of Change - Social Entrepreneurship Course · YouTube · YaleCourses · 10 min · for registered students
• 207 | Health Leads: How Social Innovation Solves Health Disparities - Social Entrepreneurship Course · YouTube · YaleCourses · 6 min · for registered students

Further resources

• Five Misunderstandings About Case-Study Research · Reading · Arxiv, article · for registered students
• Entrepreneurship, ch. 11: Business Model and Plan · PDF · OpenStax, textbook chapter; pp. 405–452 · for registered students