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Level 8 Diploma in Strategic Management and Leadership Practice

Venture Opportunity Identification and Analysis

SMP807 · Entrepreneurship and Innovation — Week 6 of 16

CourseSMP807
Week6 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Venture Opportunity Identification and Analysis

  1. Macro-environmental scanning
  2. Blue ocean opportunity identification
  3. Strategic gap appraisal
  4. Competitive moats and defensibility
  5. Walls and Moats Won't Save You. Innovation Will.
  6. Blue Ocean Strategy, Create New Markets and Leave the Competition Behind | Renée Mauborgne | WOBI

What you will be able to do

  • 3.1 Analyse business ideas.

Activity

Start with this week’s 2 videos, then: Seminar, guided reading and a short written task: analyse business ideas.

Study materials

Videos

  • Walls and Moats Won't Save You. Innovation Will. · YouTube · Harvard Business Review · 4 min · for registered students
  • Blue Ocean Strategy, Create New Markets and Leave the Competition Behind | Renée Mauborgne | WOBI · YouTube · WOBI - Inspiring Ideas · 6 min · for registered students

Further resources

  • Entrepreneurship, ch. 5: Identifying Entrepreneurial Opportunity · PDF · OpenStax, textbook chapter; pp. 175–204 · for registered students
  • MIT OpenCourseWare 15.390 New Enterprises (Spring 2013) · Reading · MIT OpenCourseWare, course · for registered students
  • Mastering Strategic Management, ch. 3: Evaluating the External Environment · PDF · Saylor Academy, textbook chapter; pp. 71–100 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 5Week 7
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Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

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Course plan
  • Week 1: Enterprise Typologies and Global Ecosystems
  • Week 2: Entrepreneurial Profiling and Competency Evaluation
  • Week 3: Systemic Creativity and Innovation Ecosystems
  • Week 4: Appraisal of Innovative Management Concepts
  • Week 5: Leading Transformational Change and Innovation
  • Week 6: Venture Opportunity Identification and Analysis
  • Week 7: Operational and Market Feasibility Testing
  • Midterm: Midterm evaluation
  • Week 9: Financial Forecasting and Valuation Techniques
  • Week 10: Strategic Business Plan Synthesis
  • Week 11: Strategic Control and Governance Mechanisms
  • Week 12: Applying Entrepreneurship and Innovation in practice: case …
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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