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Level 8 Diploma in Strategic Management and Leadership Practice

Operational and Market Feasibility Testing

SMP807 · Entrepreneurship and Innovation — Week 7 of 16

CourseSMP807
Week7 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Operational and Market Feasibility Testing

  1. Target customer validation
  2. Supply chain and capacity scalability
  3. Regulatory compliance and IP protection
  4. Go-to-market channel optimization
  5. 16. Entrepreneurial Sales and Marketing
  6. Effects of Radical Innovation on Supply Chain Strategy | SCMT 4653
  7. Week 8: Lecture 38: Supply Chain Network Optimization: Case on Capacitated Plant Location Model

What you will be able to do

  • 3.2 Evaluate production, and marketing feasibility of new business ideas.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: evaluate production, and marketing feasibility of new business ideas.

Study materials

Videos

  • 16. Entrepreneurial Sales and Marketing · YouTube · Stanford · 16 min · for registered students
  • Effects of Radical Innovation on Supply Chain Strategy | SCMT 4653 · YouTube · Walton College Supply Chain Management · 9 min · for registered students

Further resources

  • Entrepreneurship, ch. 11: Business Model and Plan · PDF · OpenStax, textbook chapter; pp. 405–452 · for registered students
  • MIT OpenCourseWare 15.390 New Enterprises (Spring 2013) · Reading · MIT OpenCourseWare, course · for registered students
  • MIT OCW 15.769 Operations Strategy (Fall 2010), Capacity strategy · PDF · MIT OpenCourseWare, slides · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 6Midterm
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

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Course plan
  • Week 1: Enterprise Typologies and Global Ecosystems
  • Week 2: Entrepreneurial Profiling and Competency Evaluation
  • Week 3: Systemic Creativity and Innovation Ecosystems
  • Week 4: Appraisal of Innovative Management Concepts
  • Week 5: Leading Transformational Change and Innovation
  • Week 6: Venture Opportunity Identification and Analysis
  • Week 7: Operational and Market Feasibility Testing
  • Midterm: Midterm evaluation
  • Week 9: Financial Forecasting and Valuation Techniques
  • Week 10: Strategic Business Plan Synthesis
  • Week 11: Strategic Control and Governance Mechanisms
  • Week 12: Applying Entrepreneurship and Innovation in practice: case …
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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