Macro-Environmental Analysis

This week’s topics

Macro-Environmental Analysis

1. PESTEL disruption modeling
2. Scenario planning techniques
3. Megatrend forecasting
4. Environmental turbulence analysis
5. Covid-19 and the Oxford Scenario Planning Approach
6. Scenario Planning Techniques in Effective Strategy Development
7. SBL Topic Explainer: Strategic position analysis (PESTEL,SWOT, Porter’s 5-forces,Porter’s Diamond)

What you will be able to do

• 1.1 Critically evaluate the external business environment of an organisation.
• 1.2 Identify key drivers and industry critical success factors.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: critically evaluate the external business environment of an organisation.

Study materials

Videos

• Covid-19 and the Oxford Scenario Planning Approach · YouTube · Saïd Business School, University of Oxford · 63 min · for registered students
• Scenario Planning Techniques in Effective Strategy Development · YouTube · Galton College · 23 min · for registered students
• SBL Topic Explainer: Strategic position analysis (PESTEL,SWOT, Porter’s 5-forces,Porter’s Diamond) · YouTube · ACCA Student Study Resources · 39 min · for registered students
• The Oxford Scenario Planning Approach for Public Policy · YouTube · OECD · 20 min · for registered students

Further resources

• Mastering Strategic Management, ch. 3: Evaluating the External Environment · PDF · Saylor Academy, textbook chapter; pp. 71–100 · for registered students
• Principles of Management, ch. 8.3: A firm's external macro environment – PESTEL · PDF · OpenStax, textbook chapter; pp. 223–227 · for registered students